Episode 21 One idea to rule them all: reverse engineering propaganda

Michelle Stiles might be an unlikely figure to write a thorough treatise on propaganda, having a background in exercise science and biology. But her skeptical nature and curious mind led her to research this topic and take us down the long, winding road of propaganda, starting from WWI up until our modern day vast, omnipresent network.

One Idea To Rule Them All is an exceedingly well-researched book. She pulls out the central figures and ideas in creating the propaganda machine and lays it bare in an easy to understand manner for the lay person.

We discuss some of the important concepts covered in her book like “idea bullying”, Operation Spider’s Web, and the Infrastructure of Belief.

There has never been a greater need to understand how we’re being propagandized than right now. Using Covid as one example, Michelle walks us through how the propaganda machine works.

After watching this episode, you should go pick up her book and then take her Smart Sheepe Challenge. You’ll lead discussions with others to expose the lies and the framework used to create them. “It’s impossible to defend against a threat you don’t understand.”

Guest Website

https://www.smartsheepe.com

Resources Mentioned

Michelle’s book: One Idea To Rule Them All: Reverse Engineering American Propaganda

Source materials:

Gustave Le Bon, The Crowd: A Study of the Popular Mind
Edward Bernays, Propaganda
George Creel, How We Advertised America
Walter Lippmann, Public Opinion

Guest Social Media

Facebook: https://m.facebook.com/Smartsheepe

Show Promo

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